This B&W ad was run throughout British Columbia in the Vancouver Sun, the Province and various community newspapers.
This ad is designed to be quickly changed so it can be dropped into any sized shape of newspaper ad slot.
This was done by making the graphic elements movable and scaleable.
The layout allows the messaging to be easily updated. The distinctive layout lends to visual branding for message continuity.
The photo was supplied by a professional photographer, and the text and layout criteria by the BCNU editorial department.
